Q. What is COVR?

COVR is an Organization formed by a unique group of businesses with the common mission of dedicating support to independent retailers, manufacturers, distributors, wholesalers and publishers of Visionary books, music and merchandise.  COVR also welcomes conscious-based individuals or companies who demonstrate an active interest in our market.
 

Q. What will COVR do for me as a Retailer?

Our Retail members receive discounts from many of our COVR Vendor members which may include merchandise or services, free entry in our retailer awards, free mentoring in retail and wholesale assistance, website, mailings, events and a quarterly newsletter including helpful articles, marketing strategies and tips. We give you an outlet to voice concerns specific to Retailers. We also provide a monthly mailing including what's happening, tips, classified ads with special pricing from vendors and community outreach. Further, COVR sponsors retailer oriented educational seminars at the International New Age Trade Show in Orlando each January and Denver each June.  For more good reasons to join COVR, go to the Join COVR page.
 

Q. What will COVR do for me as a Vendor?

Our Vendor members have the opportunity to get recommended in the newsletter along with a Vendor Spotlight when you join that allows you to tell the membership about yourself, and you will receive a list of all of our retail members. Another perk is Free mentoring in wholesale assistance, Website, Mailings, Events, Newsletters and marketing. A quarterly newsletter including helpful articles marketing strategies and tips is part of membership. We give you an outlet to voice concerns specific to Wholesalers. We also provide a monthly mailing including what's happening, tips, classified ads with special pricing from vendors who want to clear out overstock, old labeling or bumped and bruised merchandise and community outreach. COVR provides an opportunity to offer discounts or specials to our Retail Members. Further, COVR sponsors wholesaler oriented educational seminars at the International New Age Trade Show in Orlando each January and Denver each June. There is also a $25 discount off our Visionary submission fees in our well known COVR Visionary Awards.  For more good reasons to join COVR, go to the Join COVR page.
 

Q. How are the Visionary Awards and Retailer Awards judged?

The COVR awards are judged on very strict criteria to assure fairness and impartiality.  A panel of five objective judges is selected for each individual category from the membership throughout the industry.  These judges determine the best submissions in each category.  The total number of judges in combined categories equals 25-30 COVR members each year.  Decisions are made based on strict criteria submitted to the judges and on the educated opinion of these judges, not on volume of sales nor the number of submissions by a vendor.   For more information on how the COVR awards are judged, click Criteria for Judging Awards.